Consultation
Rupert Sutton
Growth Strategist | FMCG & Healthcare Expert | Market Entry & Export Consultant
Minoo, Osaka, Japan
📧rupertsutton@webenpartners.com | 🔗 LinkedIn
Professional Summary
Experienced Management Consultant and Commercial Director with 30+ years working across Asia and Europe. Rupert specialises in international growth, market entry, and business transformation in FMCG, healthcare, pet care, and beverage industries. A fluent Japanese and French speaker, he brings deep insight into consumer behaviour, brand building, and route-to-market strategies across diverse markets.
Rupert is the author of Export and Expand: Turn Crisis to Opportunity, and a recognised expert in strategic planning, commercial due diligence, and innovation-led growth.
Key Skills
- Brand Management & Product Innovation
- Market Entry & Export Strategy
- Business Rejuvenation & Turnaround
- B2B/B2C Growth – Online & Offline
- Multi-Market Strategy (Asia, Europe)
- M&A, Commercial Due Diligence
- Fluent in Japanese, French, and English
Professional Experience
Director & Partner | Weben Asia Ltd
2014 – Present
Consulting global, regional, and local firms on market growth, brand strategy, and capability development.
Author | Export and Expand: Turn Crisis to Opportunity
2015 – Present
A practical guide for international business growth based on fieldwork with SMEs and government agencies.
Co-founder | Saika Health Co. Ltd (Thailand)
2013 – 2018
Developed and launched natural functional food products including kombucha and premium vinegars.
Director & Partner | Exigo Marketing (Asia)
2006 – 2017
Led export-focused projects in FMCG, retail partnerships, and brand development across Asia.
Marketing & Sales Director | Nestlé Purina Japan
2003 – 2006
Entered Japan’s pet professional market with new strategic direction and innovation.
Various Marketing & Trade Roles | Nestlé (UK, Japan, Malaysia)
1990 – 2003
Launched major product lines, executed brand revivals, and managed retail partnerships with companies like 7-Eleven.
Education
BA (Hons) Economics – University of Stirling (1985–1989)
Gresham’s School – (1975–1985)